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News & Info

Why You Should Consider a Sports Management Degree

Are you a former athlete looking to continue your passion for sports? Are you a sports lover who wants to be apart of the action?

A Bachelor of Science in Sports Management is a great way to connect your passion for sports and the business industry. A sports management degree is a very diverse field allowing you to leverage your skills in various avenues.


What is Sports Management?

Sports management comprises all forms and functions of leadership within professional, collegiate, and amateur athletic organizations. The discipline also covers most areas of business, including finance, marketing, sales, and management. Professionals in this field may work in the front office in an administrative role, behind the scenes in a research or analytical position, or interact directly with athletes in more of a sports science position. Both undergraduate and graduate students can benefit from a degree in sports management.


Who should consider a Sports Management degree?

If you love sports, a sports management degree could be for you. A sports management degree teaches students skills and concepts related to management, finance, marketing, and law within the sports industry. Job opportunities in sports management are also expected to rise in the coming years. The Bureau of Labor Statistics (BLS) projects the addition of over one-million combined sports and entertainment and management occupations between 2020 and 2030. People in these industry fields were also reported to receive higher pay when compared to other professions.


Why Sports Management?

The sports industry will continue to see an inflow of money from new sources, shifting power dynamics in college sports, more extensive use of developing technologies, and a greater focus on broader societal issues. The role and duty of sports in society will continue to receive heightened awareness, with a focus on sustainability and mental health. The sports industry currently generates over $440-billion annually with projections of $600-billion by 2025.


Biggest trends in sports!

Sports organizations and a variety of media mediums are looking to combine the best of both the physical and virtual worlds. To do it, they’re adding digital improvements to live events, including using the power of social media to engage.

Several events occurred in 2021 that could produce dramatic shifts in power in college athletics over the coming decade. After some states passed legislation allowing college athletes to profit from their name, image, and likeness (NIL), the NCAA released interim policies so all student-athletes can take advantage of the opportunities that result. Student-athletes are free to pursue financial opportunities across social and traditional media, physical and digital merchandise, endorsements, and many other areas.


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